Although the game itself may be the primary attraction for most viewers of the Super Bowl, the halftime performance has even more appeal for many. Since the 1990s, the break has seen a plethora of renowned performers commanding the spotlight to deliver a series of their most popular songs. Furthermore, the clothing has also been flawless.
The Super Bowl halftime stage has seen iconic fashion moments throughout history, with notable artists such as Beyoncé donning a leather bodysuit and gloves created by Rubin Singer and Prince wearing his distinctive flared outfit. Designers eagerly vie for the opportunity to clothe these icons.
However, and perhaps more intriguingly, is the fashion statements made by the fans themselves, as merchandise and fan apparel have long made eye-watering profits ahead of the big game.
The Super Bowl LVII is just around the corner, and fans can expect another slew of SB-related gear to delve into. And with that said, today we’ll closely examine the merchandise and fan apparel news leading up to the epic encounter between the Kansas City Chiefs and the San Francisco 49ers.
Expect Swift & Kelce Merch in Abundance
Authentic NFL enthusiasts and music enthusiasts are eager to see their beloved artists deliver a captivating fusion of their whole body of work. Each person would bring traditional American food to enjoy while watching the yearly championship game and sporting the latest merch. But this year, it is probable that there will be a third kind of SuperBowl viewers who are just as enthusiastic: the Swifite.
Taylor Swift, the renowned pop superstar, and Travis Kelce, the talented tight end for the Kansas City Chiefs, publicly revealed their romantic involvement in September 2023 under the moniker “Miss Americana and the Heartbreak Prince.” Swifties worldwide have begun appearing at Chiefs games, wearing hoodies and holding placards that say “Go Taylor Swift’s Boyfriend!” and “I’m Just Here for Taylor!” This has been annoying dedicated football fans.
However, the influence of Swift on the Great American game is significant and should not be underestimated.
In October, MarketWatch claimed that Swift contributed a $122 million increase in the NFL’s brand value. Swift’s simple presence at a series of football games significantly boosted the income of one of the world’s most lucrative forms of entertainment at a rapid pace.
Considering the surge in viewing and the Chiefs’ participation in the Super Bowl this year, we can expect a massive presence involving fashionable goods choices for those wanting to sport at your nearby Super Bowl gathering.
Usher Partners with the NFL
The unveiling of Usher’s collaborative merchandise with the NFL for Super Bowl LVIII occurred last month, and it has successfully met all expectations.
The Usher Super Bowl LVIII Merchandise Collection, designed to commemorate the highly anticipated Apple Music Super Bowl LVIII Halftime Show by the acclaimed musician, will be released on Feb. 7, 2024, and can be purchased on nfhshop.com.
We know that the Super Bowl and NFL wagering go together like sports betting and a Fanatics Sportsbook promo code; however, fans intrigued by the Usher/NFL collab may want to place some dollars aside for the Feb 7 launch because this launch is expected to sell-out quick.
It includes items from the leading names in athletic equipment, such as Mitchell & Ness, New Era, Riddell, and Wilson athletic Goods.
Usher collaborated in creating the capsule collection, which he describes as a tribute to his enduring fashion sensibility.
Don’t panic, though; not all is lost should you fail tosuccessfully checkout and bag some of Usher’s stylish NFL garments. To celebrate the 58th Super Bowl, NFL Shop has released some dope apparel and accessories.
The assortment of teamless Super Bowl-themed apparel consists of jerseys, short and long-sleeve T-shirts, headwear, and polos emblazoned with the Roman numerals of the game.
A considerable number of the most notable items in the entire Super Bowl collection are the varsity-style jackets. A patched, royal eggplant-colored letterman’s blazer of exceptional quality commemorates this momentous occasion in football history. A taffeta bomber jacket is also available, which honors the Super Bowl and the magnificent city of Las Vegas, where the SB will be played. The collection features several blazers and a few blouses that feature the city and its renowned neon signs. And while it may not be Joe Namath-approved furry, a purple, red, and white half-zip windbreaker makes the case for year-round outerwear.
For a more discerning clientele, jerseys and hoodies featuring their preferred players from contending teams, such as Patrick Mahomes, Travis Kelce, Brock Purdy, George Kittle, and Isiah Pacheco, are also available.
However, be sure to hurry up and toss that sartorial Hail Mary: grab your Super Bowl merchandise from the NFL Shop online before kick-off on February 11.